Brilliant Diamonds Fine Jewelers is completely committed to meeting and exceeding your expectations for personal service, exceptional quality and unparalleled value. We have built a strong reputation in the San Diego area as a trusted member of the community, and we stand behind everything we do. If for any reason, you find yourself dissatisfied with our products and services, please contact us directly by calling (619) 501-9700, or visit either of our locations.

When you buy a diamond and engagement setting from us, all safety checks, polishing and cleaning are free of charge for life. You'll never have to worry about your ring. We really do want to be your jeweler for life.

Military, Law Enforcement and First Responders, receive special pricing in honor and gratitude of all our service men and women.

When you purchase a diamond from Brilliant Diamonds Fine Jewelers, we know you'll love it for life. We also know that love grows over the years, so your diamond should be able to grow to along with it. That's why we'll always give you back full value on your diamond when you upgrade in size and/or quality. You'll always remember your first diamond, but you'll really love your new one! Contact us for all the details.

Other jewelers continually advertise 50% to 70% off. But ask yourself: why they mark it so high in the first place? Instead of gimmicks, we believe in offering the best prices every day. Compare our regular prices to the sale prices of big retailers or wholesalers and you'll see: we sell brighter diamonds for the same money. All of our jewelry includes safety checks, polishing and cleaning free for life.

Take home today and pay over time. Brilliant Diamonds provides our customers with special financing options, subject to approved credit. With a quick and effortless application process, financing can allow you to purchase your jewelry with convenience.